About the role
In this role as Head of E-commerce at Filippa K, you will take the lead in enhancing our online sales strategies and optimizing our e-commerce platform. Your main focus will be to drive sales by creating an exceptional shopping experience while analyzing customer data to inform marketing initiatives. Collaborating with cross-functional teams, you’ll ensure that our e-commerce presence reflects our brand values and engages customers effectively. If you are ready to make a significant impact and contribute to our digital success, this is the opportunity for you.
Key responsibilities & Duties
- Responsible for the Ecom P&L
- Manage and optimize the e-commerce website for performance, user experience, design, content, and functionality
- Collaborate with cross-functional teams to align the Filippa K e-commerce experience and ensure content reflects brand strategy
- Plan and execute product launches online while overseeing online store operations
- Responsible for the loyalty & CRM strategy and overall organic traffic acquisition
- Analyze customer data to inform marketing strategies and improve experiences
- Monitor e-commerce performance metrics for strategic refinement and optimize product presentations to increase conversion rates
- Lead the e-commerce team and manage yearly, seasonal, and monthly operations planning
- Ownership of brand presentation through campaigns, brand pages, storytelling on site
- Analysis of sales performance & user behavior to find & manage conversion & AOV increasing projects
Qualifications & Experience
- 5+ years of e-commerce management experience and budget management
- Strong team management skills
- Seasoned user of Google Analytics, good data analyst with a solid understanding of customer journeys and experiences
- Demonstrated commercial and brand building skills with a customer-first mindset
- Familiarity with e-commerce platforms (Salesforce) and CRM tools (Voyado) preferred
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- Excellent communications skills
- Creative problem solver with a customer first mindset
Application
If this sounds like you and you’re interested in joining the team, please click below to apply. Please note that we are only able to handle applications through our website on an ongoing basis. If you have any questions regarding the role or process, reach out to Erika Collin, Senior Manager Recruitment at Beyond Retail - erika@beyondretail.se.
All are welcome to apply. As an equal opportunity employer, Filippa K makes decisions based on merit. We do not discriminate based on age, gender, gender identity or expression, orientation, religion, cultural background, nationality, marital status, or disability. Diversity is central to our way of doing business and is an asset at all levels of the organization. We believe in a culture of shared values where every employee is empowered to take responsibility and initiative in order to improve our customer satisfaction and sustainable profits.
About Filippa K
Filippa K is a Swedish fashion house born in Stockholm and rooted in the 90s. Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the heritage label played an instrumental role in pioneering the now-iconic look of effortless Scandinavian minimalism. Today, Filippa K has become a household name with an international presence – offering a complete wardrobe of womenswear and menswear staples that are designed to last. In 2024, the brand began an exciting new chapter with the appointment of Anna Teurnell as Creative Lead. With stores in key European cities such as Amsterdam, Copenhagen and Berlin, an ecommerce presence in over 70 markets, and employees across Europe, Filippa K continues its journey of global expansion guided by a mission of mindful consumption.
