The role
We are now helping LISA YANG find a Digital Marketing Specialist to join their team in Stockholm.
This is a full-time maternity cover for 1 year with start in April 2025 at LISA YANG’s HQ in Stockholm.
In this role, you will be responsible for the Company’s digital marketing and affiliate programs.
What you will be doing
- Own the agenda for all paid search activities in the whole funnel
- Work closely with the E-commerce Manager and PR Coordinator to ensure that LISA YANG proactively meet the customer needs across multiple dimensions
- Own LISA YANG’s overall long term performance marketing strategy
- Execute tests, collect and analyze data, and identify trends and insights in order to achieve and improve ROAS & ROI through digital marketing channels
- Collect insights on campaign performance for insight sharing with the Communication and E-com teams
- Drive the innovation agenda for continued development and improvement on a smaller and larger scale
- Ensure appropriate on-site analytics for lisa-yang.com, including tagging, tracking and data management
- Define, report and analyze all relevant KPIs of current and past campaigns
- Gather, measure and report on total traffic and the efficiency of different initiatives (both paid and organic)
- Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that appear
- Together with the Communication and E-com teams initiate, drive and evaluate affiliate programs
Your profile
- Experience of working with digital marketing and affiliate programs within the fashion industry
- Hands on experience of digital marketing as well as strategic and tactical experience
- Experience of working with digital marketing in an international context
- The ability to balance brand and sales objectives while developing and managing full marketing funnels
- Strong technical and operational knowledge across several digital marketing segments, including digital advertising, SEO/SEM and experience of how these capabilities interact
- Extensive experience with website analytics tools such as Google Analytics
- Culturally aware and up to date with current trends in the Fashion industry
- Well-versed in performance marketing, conversion and online customer acquisition
- Good project management skills
- A BSc degree in Marketing or similar
- Fluency in English and Swedish
About LISA YANG
LISA YANG is a premium brand renowned for offering the finest quality cashmere, blending exceptional craftsmanship with simplistic and exclusive design. As a global leader in the category, the brand holds a strong international presence, offering complete wardrobe for men and women.
Application
Does this job description sound like you? You are welcome to submit your application via our application form below. We do not accept applications by email. If you have questions about the position or the recruitment process, you are warmly welcome to contact Freja Oldeen, who is the responsible recruiter in this process. This is a full-time maternity cover for 1 year with start in April 2025.
