The Role
The Head of E-commerce at our client will be responsible for developing and executing the overall digital strategy to drive growth and profitability across the company's e-commerce platform. This position will oversee all aspects of the e-commerce business, including sales, assortment, brand & marketing, customer experience, and digital performance optimization. The role requires a data-driven leader with a deep understanding of the luxury e-commerce landscape, trends, and consumer behavior, and the ability to maintain the company's high standard of branding and excellence.
Responsibilities:
- Lead the e-commerce strategy to drive revenue growth and profitability
- Define and execute the long-term vision for the clients 's e-commerce presence, ensuring alignment with the brand’s luxury identity and positioning.
- Collaborate with senior management to integrate the e-commerce strategy with the brand's broader marketing, sales, and customer experience strategies.
- Oversee daily e-commerce operations, including inventory management, product listings, order fulfillment, and customer service.
- Ensure optimal performance and customer experience of the e-commerce platform
- Lead and execute digital marketing initiatives across paid media, SEO/SEM, social media, and affiliate marketing to increase brand awareness, traffic, conversion, and customer acquisition.
- Identify opportunities to expand the brand’s online presence internationally, capitalizing on emerging trends and new markets.
- Analyze performance metrics, A/B test strategies, and implement data-driven optimizations to continually improve sales and ROI.
- Ensure a premium, personalized, and seamless customer journey from browsing to checkout, reflecting the luxury brand.
- Develop and refine customer retention strategies, including loyalty programs, exclusive offers, and post-purchase engagement to drive repeat business and brand advocacy.
- Monitor customer feedback and online reviews to continuously enhance the shopping experience.
- Build and manage a high-performing e-commerce team, setting clear objectives and fostering an innovative, collaborative, and results-driven culture.
- Work closely with all stakeholders to ensure alignment on seasonal collections, content, and promotional calendars.
- Stay ahead of digital trends, emerging technologies, and e-commerce platforms to ensure the company remains a leader in the luxury e-commerce space.
- Utilize analytics tools to monitor site traffic, user behavior, conversion rates, and other key performance indicators (KPIs).
Required Qualifications:
- Experience: Minimum of 5 years in e-commerce management, with at least 3 years of experience in senior leadership roles, preferably in luxury fashion, premium or high-end brands.
- Skills:
- Strong understanding of e-commerce platforms (preferably Shopify), digital marketing channels, and online retail best practices.
- Proven track record of driving digital sales growth and leading successful e-commerce transformations.
- Expertise in analytics and performance marketing, with experience using tools such as Google Analytics, and others.
- In-depth knowledge of luxury fashion and premium brand positioning in the e-commerce space.
- Excellent communication, leadership, and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
Desirable:
- Bachelor’s degree in Business, Marketing, Digital Strategy, or related field.
- Strong international market experience and understanding of global luxury consumer behavior.
Personal Attributes:
- Passionate about fashion, luxury retail, and the craftsmanship behind fashion and luxury products.
- Strong analytical mindset with the ability to make data-driven decisions.
- Creative, innovative thinker who is always ahead of trends in the digital landscape.
- A high level of attention to detail and a commitment to maintaining the company's impeccable brand image.
Joining this company means becoming a part of an esteemed luxury brand with a legacy of excellence in craftsmanship and design. The Head of E-commerce will play a pivotal role in driving the future of luxury fashion through the digital realm, contributing to the brand’s continued success and global expansion.
If you are a visionary leader with a passion for luxury e-commerce and a proven ability to drive online sales in a premium brand, we invite you to apply and be part of this exciting future.
Interested?
Apply as soon as possible, as we are reviewing applications on an ongoing basis. We work with competency-based recruitment and do not require a cover letter. Instead, please answer a few short questions in your application and attach your LinkedIn profile or CV.
