About the position
The ideal candidate will have a proven track record of developing and executing trade marketing strategies that drive consumer engagement, improve the brand presence and increase revenue. The Sr Trade Marketing Manager will play a pivotal role in managing a team of trade marketing professionals, ensuring a seamless coordination between stakeholders in sales, marketing, ecom and retail teams to continuously optimize the customer experience.
Location: Aalborg & Copenhagen
The role reports directly to the Head of Nordic Marketing
Responsibilities & tasks
- Strategy & Development
Develop and implement a comprehensive trade marketing (instore, online, VM) strategy that aligns with the overall brand and sales objectives across all our brand partners - Team Leadership
Lead, Mentor and develop a high performing team of 2 trade marketing professionals, providing guidance on best practices, campaign execution and performance optimization. - Campaign Management
Supports the team to ensure the campaigns deliver on the objectives that are set at the beginning of the year. Ensuring the teams execute campaigns with consistency across all touchpoints in the omnichannel journey. - Visual Merchandising
Partner with EMEA visual merchandising team to ensure there is a consistent brand presence in market across all our brand partners. Develop localized visual merchandising guidelines where necessary to cater for market specific nuances. - Collaboration with Sales & Retail teams
Partner with sales and retail teams to align trade marketing strategy with key account plans and owned channel plans ensuring all activities enhance the journey, complement each other and ultimately drive sell through - Data, Analysis & Reporting
Track, analyze and report on the performance of our trade marketing efforts, utilizing insights to optimize future strategies and efforts. - Budget Management
Manage the whole Trade Marketing budget for the Nordic markets, ensuring cost-effective use of resources, ensuring optimization of budgets and clear investment principles and priorities. - Market Trends & Competitive Analysis
Stay updated on market trends, consumer insights, and competitor activities to inform and adapt any future strategies
Who are you?
The ideal candidate will have a proven track record of developing and executing trade marketing strategies that drive consumer engagement, improve our brand presence and increase revenue.
Qualifications & experience:
- Education: Bachelor’s degree in Marketing, Business or a related field.
- Experience: Solid experience in Trade Marketing, with a focus on both online and instore retail environments, with knowledge of E Commerce and visual merchandising. Team management experience is essential.
- Leadership skills: Proven experience in leading and managing a team of marketing professionals, with strong interpersonal and coaching skills.
- Analytical Mindset: Strong analytical abilities to assess strategic and campaign performance and is able to identify areas of improvement from data. Proficient in data and reporting tools.
- Stakeholder Management: Has worked in complex matrix environment before and has the ability to work with multiple stakeholders at the same time, with the ability to influence cross functional teams and external partners.
- Technical Proficiency: Experience with instore and digital trade marketing tools and techniques.
- Ability to travel up to 25%
About New Balance
"Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
New Balance is more than just a sportswear brand – we are a family. We want people to join our team who can develop with us as we continue our journey as a growing brand. Our retail stores are looking for Managers who can lead a high performing team, manage store operations, and engage, excite, educate and entertain our consumers from the moment they walk through the door. We need your passion and the desire to be a true brand ambassador as well as your genuine love for working with customers."
We will review applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, send in your application as soon as possible. We are looking forward to your application! If you have any questions about the role, please reach out to the responsible recruiter Freja Oldeen, freja@beyondretail.se.
