About the position
The role would suit someone with a proven track record of developing and executing trade marketing strategies that drive consumer engagement, improve our brand presence, and increase revenue.The ideal candidate will have a passion for sport and sportswear retail, with experience across the full journey from online to instore with specialist knowledge in Ecommerce.
Location: Aalborg & Copenhagen
The role reports directly to the Senior Trade Marketing Manager for Nordic.
Responsibilities & tasks
- Account management of key brand partners in alignment to the Nordic trade marketing strategy with a key focus on Lifestyle, Running and Football.
- Support sell-in activity through the creation and delivery of account specific pre-line and sell-in presentations, promoting best-in-class buying experiences for our customers.
- Create and present consumer-first, account specific pre-line marketing presentations that influence future buys
- Highlight gaps, challenges and opportunities from Global/EMEA plans for your accounts
- Creation and implementation of account marketing plans, managing tactical activity and marketing channels to deliver brand awareness and sell through.
- Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role.
- 360 campaign management – planning, creative, production & activation.
- Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.
- Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.
- Ability to liaise and build relationships with internal and external stakeholders.
- Promote the correct use of New Balance brand guidelines.
- Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)
- Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets.
- Explore external digital, paid media, social and PR initiatives where required.
- Utilize and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts.
Who are you?
The ideal candidate will have a passion for sport and sportswear retail, with experience across the full journey from online to instore with specialist knowledge in Ecommerce.
- Education: Relevant degree.
- Experience in managing & delivering omni-channel marketing campaigns.
Strong knowledge and understanding of the digital consumer journey as well as data analysis. - Good understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion.
- Experience in the sports, culture, and performance industry.Solid experience in Trade Marketing, with a focus on both online and instore retail environments, with knowledge of E Commerce and visual merchandising. Team management experience is essential.
- Project Management skills:Takes responsibility/accountability.
- Experience of juggling multiple projects at the same time.
- Exceptional organization, time, and management skills.
- Strong collaborative skills
- Process driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies, and departments.
- A people person who builds relationships easily.
You also are/have:
- Innovative with a creative mindset.
- Unphased by a challenge.
- Ability to problem solve.
- Able to evaluate priorities.
- Good influencing skills & results orientated.
- Total customer satisfaction mindset.
- Conscientious.
- Enjoys fast paced, brand led environment.
- Enjoys travel.
About New Balance
"Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
New Balance is more than just a sportswear brand – we are a family. We want people to join our team who can develop with us as we continue our journey as a growing brand. Our retail stores are looking for Managers who can lead a high performing team, manage store operations, and engage, excite, educate and entertain our consumers from the moment they walk through the door. We need your passion and the desire to be a true brand ambassador as well as your genuine love for working with customers."
We will review applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, send in your application as soon as possible. We are looking forward to your application! If you have any questions about the role, please reach out to the responsible recruiter Freja Oldeen, freja@beyondretail.se.
