About the role
We're looking for a CRM Consultant with 3-6 years of experience in CRM, email marketing and marketing automation, ideally within e-commerce, to join our growing consulting team. In this role, you'll act as an insourced CRM resource for our clients, taking on assignments such as CRM Manager or Loyalty Project Lead depending on the engagement. The focus will be on building and improving multi-channel tactics, including loyalty programs, that drive retention and prevent churn across the customer lifecycle.
You'll deliver clearly scoped CRM and marketing automation assignments, with guidance from Team Lead and/or Engagement Manager and work closely with clients day to day. Your focus is on turning strategy into working journeys and campaigns: building segmentation, automation flows and loyalty programs that make a measurable difference to how clients retain and grow their customers.
You'll report to Malin Lundberg Emilsson, CRM Consulting Team Lead, and work closely with our other CRM experts for knowledge sharing and state-of-the-art delivery to our clients. Over time, this role is a strong platform to grow toward independent client ownership as a Senior Consultant.
Your responsibilities
- Build, implement and improve multi-channel CRM and marketing automation journeys
- Design and support loyalty programs, from setup and mechanics to day-to-day optimization
- Design segmentation and targeting based on customer lifecycle stage and channel relevance
- Plan and execute retention and loyalty campaigns in collaboration with clients
- Work with customer data and insights to inform personalization and performance
- Analyze campaign and program results and turn insights into concrete improvements
- Quality-assure your own deliverables within your workstream
- Share knowledge and contribute to the team's CRM methodology and best practices
Your profile
- 3-6 years of experience working with automation tools, email marketing and CRM, preferably within e-commerce
- Hands-on experience with at least one of the following platforms is required: Bloomreach, Voyado, Klaviyo or Salesforce Marketing Cloud
- Bachelor's degree in marketing, business or a related field
- Experience with multi-channel marketing automation and customer segmentation
- Strong knowledge of lead generation, re-engagement and retention strategies
- Experience with loyalty programs is a plus
- Proven experience building and developing CRM journeys and campaigns
- Data-driven thinker, problem solver and tech-savvy
- Creative and business-minded, always with the end customer in focus
- Self-starter, comfortable taking a project from idea to execution
- Team player with excellent oral and written communication skills
- Genuine interest in digital transformation, customer behavior and conversion optimization
- Curious and proactive about using AI to work smarter, from automating routine tasks to finding new, innovative ways to personalize and improve CRM programs
Why Beyond Retail?
- A culture with strong collaboration and high knowledge sharing
- Exposure to a wide range of industries and business models, from fast-growing e-commerce players to established multichannel retailers
- Hands-on experience across different tech stacks and growth phases, sharpening your CRM and automation skillset
- A supportive team where you can develop toward independent client ownership
Examples on some of our clients; KEYTO Group, Stronger, Kronans Apotek, Jula, Ratsit, AbbVie, Röhnisch, Nobis Hotel, Vitamin Well Group, EQT and Synoptik.
