Filippa K

CRM Marketing Specialist

As of 2017 Filippa K is embarking on a new mission to become a company that can win online globally. This has resulted in a restructuring where the traditional retail and wholesale channels have been scaled down to fund an expansion in the own online channel and with global e-retailers. The ambition is to double the size of the company over the next 5 years with a majority of the growth expected to come online. In order to support this journey, we are now looking for a CRM Marketing Specialist placed in the CRM/Marketing team, reporting directly to the Head of CRM, Maria Bergholtz. The position is located at Filippa K HQ in Münchenbryggeriet, Stockholm.


Erika Collin

Senior Manager Recruitment
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The role
As CRM Marketing Specialist you will be responsible for improving the customer experience at Filippa K - in order to drive sales and increase brand loyalty. You will be responsible for developing our data driven customer experience and the personalization of all our communication - building on insights that we gather from of our data. Together we work towards the vision of creating a world-class customer experience.

The successful candidate will be a brand-literate, business minded, well organized and highly productive individual with a good understanding of the Filippa K aesthetic and attention to detail.


  • Constantly improve and develop our data driven customer experience and communication - based on insights, KPI’s, sales performance and a never ending drive to exceed our customer’s expectations.
  • Project lead CRM activities and campaigns from concept to execution and analysis, such as:
    - Research trends, customer behaviour and new opportunities.
    - Analyze data to find opportunities for personalization to improve our customer experience.
    - Write and present CRM communication briefs to internal team and external partners and suppliers.
    - Organize and deliver content for global and local campaigns.
    - Evaluate KPI’s of activities and suggest improvements.
  • Set up automated communication journeys, including customer segmentation, dynamic content, email deployment scheduling and trigger email notification.
  • Partner with cross-functional team to create overall strategy and sharing valuable customer insights internally around the consumer journey.
  • Enhance existing consumer nurture programs, including welcome, onboarding and reengagement campaigns.

Required skills and knowledge

  • Bachelor’s degree in Business, Engineering, or equivalent.
  • 2+ years CRM experience.
  • Experience with sales/business metrics reporting and strong analytical approach to data.
  • Excellent commercial awareness, business understanding and understanding of digital customer behaviour.
  • Understanding of email marketing operations, technology, testing techniques and platforms.
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
  • Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize. English in both written and speaking.
  • Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics, web tools (such as Google Analytics, Emarsys etc.), full-funnel metrics and business-critical requirements.
  • Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced challenging digital environment.
  • Passion for the Filippa K brand & products
Filippa K was founded in 1993 and is today a leading Scandinavian fashion brand. The head office is situated in Stockholm, Sweden and there are hubs in Amsterdam and London. The brand is present in 60 markets through its own e-commerce, 40 brand stores and around 600 premium retailers. Filippa K has 350 passionate employees across 7 countries. The company is divided into three key business units: Woman, Man and Soft Sport.