Care By Volvo

Earned Marketing Manager

Marketing, Senior Executive
Stockholm

Care By Volvo is searching for a talented Earned Marketing Manager to join the commercial team and create marketing campaigns that increase sales for Care By Volvo. As an integral part of Care By Volvos commercial team, you will have a meaningful impact on the continued growth of the business via SEO, social, bloggers, influencers and ambassadors. This role will focus on the strategic planning, build out and upkeep of the earned media activities.

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Laura Bornebusch Lundeberg

CEO & Partner
Rollen har blivit tillsatt och tar inte längre emot ansökningar

Responsibilities

  • Drive digital marketing strategy and execution across earned and owned content that support general business objectives
  • Strategize and create content with focus on building credibility, knowledge and relevance to increase engagement and organic traffic
  • Develop and execute on the Care by Volvo voice for communications online that is measurable and reportable
  • Be creative and innovate to find new sales and marketing channels
  • Develop, manage and evaluate Search Engine Optimization (SEO) programs and all content development supporting business objectives including parts of influencer marketing initiatives
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Strategize and optimize website content, landing pages and paid search copy
  • Manage project timelines and deliveries throughout the entire process from strategy to delivery
  • Drive, report and deliver results that deliver against KPIs
  • Partner with cross-functional teams to maximize quality, impact and efficiency of marketing efforts and adjust appropriately
  • Be a positive and engaged member of the marketing team and committed to sharing thoughts and best practices
  • Perform other duties as assigned

Required skills / experience

  • Experience overseeing earned media campaigns with several markets exposure of B2C brands and owned campaigns with quantifiable lift
  • Proof of “default to done” mentality
  • Start up experience highly desirable or comparable “sprint planning and execution” experience
  • Creative thinker, solution-oriented, budget focused, experienced working in a fast-paced/sales-
  • driven environment, and adept with leadership and project management skills
  • Experience in providing real-time analysis of marketing activities designed to drive and measure growth through earned and owned content
  • Proven problem-solving skills and ability to translate data into actionable marketing efforts
  • Strong written and verbal communication skills, and ability to create presentations
  • Experience working with 3rd party agencies
  • Experience in working with tools like Search Console, AHref, Searchmetric or similar
  • Experience in GMP (SA 360, GA 360, Datastudio, etc)