Care By Volvo

Paid Marketing Manager

Marketing, Senior Executive
Stockholm

Care By Volvo is searching for a talented Paid Marketing Manager to join the commercial team and push acquisition efforts for Care By Volvo. As an integral part of Care By Volvos commercial team, you will have a meaningful impact on the continued growth of the business by managing paid search, paid social, display advertising, programmatic and retargeting efforts. This role will focus on the strategic planning, build out and upkeep of our global performance marketing initiatives.

Profile

Laura Bornebusch Lundeberg

CEO & Partner
Rollen har blivit tillsatt och tar inte längre emot ansökningar

Responsibilities

  • Structure and manage our performance marketing channels within paid search, paid social, display advertising, programmatic and retargeting.
  • Continuously analyze campaign results to create recommendations regarding strategy and budget allocation accordingly.
  • Keep stakeholders informed about performance against company goals.
  • Conduct keyword research, write and update ad copy based on seasonal trends and promotional calendars.
  • Ensure tracking, attribution modeling and return on digital marketing investments.
  • Implement on-going testing plans for ad copy, creative, landing pages, audience segments, targeting strategies, campaign settings, etc to maximize paid digital spend.
  • Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports on paid channels.
  • Partner with cross-functional teams to maximize quality, impact and efficiency of marketing efforts and adjust appropriately
  • Drive, report and deliver results that deliver against KPIs
  • Be a positive and engaged member of the marketing team and committed to sharing thoughts and best practices
  • Perform other duties as assigned

Required skills / experience

  • Deep knowledge in SEM and paid social (campaign management, reporting and optimization experience)
  • In depth, technical understanding of paid search, shopping, and paid social best practices.
  • Proven track record of exceptional performance, high productivity and meeting deadlines.
  • Experience restructuring large paid search accounts.
  • Excellent organizational skills and the ability to handle multiple projects and working in a cross functional organization’
  • Exceptional analytical skills to measure the success of the paid marketing program and initiates with the ability to expand upon that success.
  • Experience within the eCommerce space and/or working within industries with strong focus on acquisition.
  • Experience in GMP (SA 360, GA 360, Datastudio, etc)
  • Experience of Doubleclick stack and Facebook Ads Manager
  • Experience in Google Big Query is a plus
  • Experience in affiliate marketing is a plus