Filippa K

E-mail Marketing Specialist

Marketing
Stockholm

As of 2017 Filippa K is embarking on a new mission to become a company that can win online globally. This has resulted in a restructuring where the traditional retail and wholesale channels have been scaled down to fund an expansion in the own online channel and with global e-retailers. The ambition is to double the size of the company over the next 5 years with a majority of the growth expected to come online. In order to support this journey, we are now looking for an E-mail Marketing Specialist for the CRM Team, reporting to Marketing Manager. The position is located at Filippa K HQ in Münchenbryggeriet, Stockholm.

Profile

Erika Collin

Senior Manager Recruitment
Rollen har blivit tillsatt och tar inte längre emot ansökningar

The role

As E-mail Marketing Specialist at Filippa K your mission will be to leverage the email marketing channel to convert subscribers to customers and customers to loyal customers. 

Your job will be to work with analysis and segmentation and creating customized e-mail communication and campaigns. 

What you will do

  • Collaborate with the marketing department to align newsletters with the overall communication/commercial calendar. 
  • Responsible for creating, executing and optimizing newsletter activities to increase conversion, repeat purchases and ultimately online sales.
  • Coordinate and request creative assets (copy, images etc) from marketing department needed to compile the emails.
  • Identify new email opportunities and project manage new email campaigns and templates with designers and developers.
  • Provide ongoing list management and cleanliness strategies.
  • Continuously test, follow up, analyze, report on email marketing KPI:s and optimize future email campaigns. 

Required skills and knowledge

  • Self-motivated and energetic individual with a high level of initiative and thrives working in a fast-paced challenging digital environment. 
  • Excellent commercial awareness, business understanding and understanding of digital customer behavior.
  • Good administrative skills, organized and detail oriented.
  • Understanding of email marketing operations, technology, testing techniques and platforms.
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
  • Ability to multi-task and manage competing priorities and requests.
  • Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize. English in both written and speaking.
  • Demonstrated ease, facility, and interest in working with data to improve campaign efficiency, including standard email engagement metrics, web tools (such as Google Analytics), full-funnel metrics and business-critical requirements.
  • Experience from a medium-to-large scale email marketing program is a plus
  • Passion for the Filippa K brand & products

Application

Apply with your resume and cover letter as soon as possible, since we work with continuous selection.