Marketing Director

As the Marketing Director at Loop54, you will help design and improve Loop54’s international growth engine by setting and executing strategies that predictably adds high quality leads through a combination of growth tactics, such as inbound and an outbound SDR team. You are a digital native, capable of leading teams and executing various growth initiatives. You have experience in addressing complex B2B buyer personas. You like working together with sales, engineering, product, and customer success to orchestrate the correct messaging and go-to-market strategies for different countries. You know that the secret to success is data-driven experimentation.

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  • Own marketing strategy together with the CEO and develop tactics based on those strategies within your budget ownership
  • Manage a team of SDR’s with their own lead commits
  • Drive new lead acquisition efforts and own the marketing pipeline 
  • Continuously improving/innovating on our messaging
  • Work together with agencies to develop content that will inspire action amongst our client base and the industry  
  • Overseeing/managing digital campaign executions, including but not limited to A/B testing, conversion flows, campaign optimization, copy/creative development, and maximizing conversion rates  
  • Continually doing market research, evaluating best practices based upon competitors, market conditions, data, and execute/adjust plans as needed.
  • KPIs include: MQL growth, MQL to Opportunity conversion rate, SDR conversion funnel, website traffic growth, form conversion rates 

We’re looking for someone with

  • 3+ years in a B2B SaaS marketing role, preferably closely related to Demand Gen.
  • An intricate understanding of how sales and marketing reinforce each other
  • Has been hands-on with Hubspot CRM/Marketing automation or something similar (SalesForce, Marketo, Pardot, etc.)
  • Experience overseeing or owning Lead Generation Programs end-to-end; creating, optimizing, and carefully monitoring results
  • Ability to thrive in an environment where you both formulate and execute strategies
  • Ability to operate in a highly ambiguous and fast-paced environment
  • English native (or 100% fluency). Swedish a plus. 

What we’re offering

  • A position at a company who truly cares about their clients 
  • A highly innovative, unique and competitive product offering that’s used by the top brands in eCommerce
  • Fantastic offices right in the heart of central Stockholm
  • Flexible working hours
  • Great perks like breakfast and massage at the office
  • Pension and health-insurance

About Loop54

Loop54 is an AI personalization engine for e-commerce, delivered as a SaaS. By leveraging a unique AI-innovation we can deliver truly personalized on-site customer experiences that drastically impact online revenues without utilizing sensitive personal data.

At Loop54 we value a high degree of responsibility, autonomy, and initiative. We strive to work transparently throughout the organization and we always have a humble approach to questions and feedback from colleagues. We appreciate teamwork, diversity, and equality.