Haglöfs AB

CRM/Content Specialist

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship. At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.


Erika Collin

Senior Manager Recruitment
Rollen har blivit tillsatt och tar inte längre emot ansökningar

About the role

As CRM & Content specialist at Haglöfs you will get the opportunity to be a part of setting up Haglöfs new CRM function and work with creating qualitative content for different digital channels. You will work with the overall digital content strategy and be play a key role in the content management process.

Your job will be based on your ability to combine work with CRM & Content management strategy as well as as daily operations and following up on performance. The role will therefore require great written and verbal communication skills, previous experience from CRM & content management and creation as well as close collaboration across departments within the company. 

As CRM & Content specialist you will be part if the E-commerce team and the new D2C organisation and will report directly to Haglöfs E-commerce Manager.

Main tasks

  • Continuously manage, create, maintain and optimize digital content and media assets for eCom in accordance with UI, brand and SEO guidelines
  • Define and establish requirements for digital content
  • Drive content localization for new markets (translations)
  • Plan, execute, coordinate and monitor Haglöfs' newsletter marketing activities
  • Lead the CRM strategy and implementation process as well as daily operations.
  • Be responsible for implementation of CRM activities
  • Be responsible for analyzing and optimizing CRM activities
  • Collect, aggregate and manage online customer data
  • Steer 3rd party agencies

Experience and knowledge

  • 3+ years overall working experience (e.g. online marketing, digital content management/creation, web content/SEO specific content improvement)
  • Minimum of Bachelor’s degree in marketing, communication, journalism, business or relevant fields, Master’s degree considered a plus
  • You are an energetic and self going person with project management skills, who also is used to working with 3rd party providers.
  • Good knowledge of CRM systems and newsletter marketing
  • Sound knowledge and experience with web Content Management systems
  • Knowledge on how to optimize product descriptions and page layout for SEO/web performance
  • Familiar with SEO strategies and web analytics
  • Exposure to HTML and CSS
  • English (fluent). Additional language skills are desirable