About the role
If you are an analytical, proactive, driven person with good communicative ability to present insights to internal stakeholders, this could be your next exciting opportunity! As Senior Digital Analyst at GANT you are responsible for supporting the decision making based on data analysis and the development of business insights from the various data assets. The role will involve the analysis and interpretation of various data sources to deliver value-adding insights. Part of the role is to design ad hoc and automated reports to provide decision support to help guide the business on short and long-term decisions and help drive performance.
Responsibilities
- Analyze data and look for ways that GANT can improve its digital marketing efforts
- Monitor and analyze the complete resource data lifecycle. Involved in the whole process from analysis to building long-term strategies and challenging the way we do business online
- Be part of the CRO process, lead ideation by identifying potential improvements in the customer journey through qualitative data
- Analyse the results to help the business understand test outcomes
- Work closely with our UX Researcher to get qualitative data to explain user behaviour
- Help collect and implement a global 360 measurement model by combining marketing and business intelligence data
- Work closely across departments to develop KPIs and reporting methodologies
- Work closely with rest of E-Commerce team to optimize the entire customer journey using data for increased growth
- Produce reports, and analyze our websites and suggest improvements
- Provide accessible insights and support to other teams to help GANT make sound data-driven decisions
Skills and experience
- Advanced skills in digital analytics tools including Google Analytics
- Working experience in data visualization tools
- Bachelor’s degree or equivalent, preferably in a quantitative field (statistics or economics)
- A structured team player with excellent communication skills
- Minimum of 6 years experience in web analytics
- Very good skills in Microsoft Excel
- Ability to work under tight deadlines in a dynamic and diverse environment
- Fluent in English, both written and spoken
It is also a plus if you have:
- Working knowledge of performance marketing, paid search and social
- Working knowledge of Google Tag Manager and data collection implementations
- Experience working with visualization via Data Studio, Tableau or Power BI
- Experience working with BigQuery
- Familiarity with Qlik Sense or other business analytics applications
- Fashion or retail industry experience
We offer you
Gant is a premium lifestyle brand that knows we are stronger together as a community, that we thrive when we embrace each other’s differences. We believe creativity is the key to growing and evolving, it has led us down new paths and inspired new inventions. Curiosity beats through everything do, from exploring the world around us to finding sustainably-minded solutions and understanding that questions are more important than answers. But without courage, none of this would be possible, and its with courage that we both dare to fail and strive to create new traditions.
