About the role
Performance Marketing at Pierce is a key pillar in the organization, at the intersection of marketing, data and technology. We are now looking for Performance Marketer who will become part of our fully integrated in-house marketing team which operates in a global, high-paced and innovative environment.
We are building a growth machine which you will have an opportunity to be part of! The role will involve creating funnels and guiding people in their purchase decision, as well as owning the process for rapid creative testing and optimization with help from the creative team, and utilizing cross-channel attribution. You will mainly focus on Paid Social (Instagram, Facebook, TikTok), but also be involved in overall performance strategy and activities for other channels such as SEM. This person will also be able to take on more responsibility for how we work with campaigns within performance marketing.
The ideal candidate is an ambitious team player with a great entrepreneurship mind set, a self starter willing to dig in and own the foundation of area. At Pierce we put great value into forming a role to a persons strengths, and are happy to invest in our team members to develop knowledge and competence.
You will report to Head of Performance Marketing.
Responsibilities
- Setup, optimize, analyze and report Performance Marketing Campaigns, with a focus on Paid Social
- Act as the campaigns’ gatekeeper, ensuring all campaign work undertaken is driving towards overall business goals
- Develop how we can be smarter in our campaign work, analyzing the way we work and share insights with rest of the team
- Overlook investment allocation to reach business performance KPIs;
- Drive automation with a focus on creative, campaign and audience automation
- Develop an effective optimization process to quickly identify and respond to changes in performance;
- Research and leverage Paid Social industry trends to inform marketing strategies;
- Communicate with Performance Marketing Team - sharing performance, insights and new findings
Skills & requirements
- Previous experience in an in-house performance marketing team or performance marketing agency;
- Previous experience managing multinational performance marketing campaigns;
- Previous experience from Facebook Business Manager
- Experience with website analytical tools (eg. Google Analytics);
- Experience working with performance KPIs, and with drilling into performance data to identify issues or opportunities to improve KPI performance;
- Strong analytical skills and experience generating and interpreting performance marketing reports. Ability to explain cause-effect relationships;
- Excellent skills in English, both written and verbal
About Pierce
Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.
The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.
