Pierce AB - Riders in Ecommerce

Campaign Sales Manager

During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market. It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers. Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit. Pierce, Europe's largest and fastest growing motorcycle-focused online retailer, is now looking for a Campaign Sales Manager to join our Campaigns Sales team!


Gustav Lundström

Senior Recruitment Consultant
Rollen har blivit tillsatt och tar inte längre emot ansökningar

About the role

Pierce is expanding rapidly in all our segments; Offroad/Motocross (MX), Onroad/Motorcycles (MC) and Snowmobiles. Our ambition is to grow faster than what the organic shift from offline to online retail is occurring to further strengthen our leading position for all three brands (24MX, XLMOTO and Sledstore).

One key competitive advantage is that we can offer our customers great products at a great price in our Sales Campaigns. The Campaigns range from big seasonal events like "Black Friday" to daily deals and offerings. We communicate and run the sales campaigns across all of our customer facing channels i.e. Online stores, E-mail and Social Media and more.

As Campaign Sales Manager you are responsible to lead and coordinate all activities that lead up to a successful sales campaign. Based on sales targets you will lead and coordinate work across several functions such as Product Purchasing/Category Management, Pricing, Supply Chain, Product Marketing, Graphical Design, Online store and Customer Service.

You will also work regularly with analyzing campaigns and other areas of sales data to optimize our campaigns to be relevant for our customers as well as drive sales.

You report to our Sales Director.


  • Ensure our deals lineup will meet set Campaign Sales Targets.
  • Lead and coordinate campaign activities between relevant stakeholders, including Product Purchasing/Category Management, Pricing, Supply Chain, Product Marketing, Graphical Design, Online store and Customer Service.
  • Be innovative and creative in making new campaign ideas come to life.
  • Follow competitors campaign activities to ensure that Pierce has competitive campaign offers at any given point in time
  • Carry out analysis and follow-up of campaigns and ensure that we constantly improve our messaging and work proactively in our campaigns planning
  • Project lead larger campaign activities

Skills & Requirements

  • 3+ years experience from Retail campaign planning & execution
  • Experience working with sales/campaigns on several different markets
  • Strong analytical skills
  • Strong business acumen
  • Self driven, motivated and goal oriented
  • Passionate about Sales
  • Great coordination and project management skills, with a sense for details
  • Previous experience from motor industry is a plus
  • Excellent skills in English, both written and verbal

About Pierce

Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.6 million followers.