BioGaia AB

E-commerce Manager

Do you want to be a part of an innovative and international company where you will have the chance to sell products that make a difference in people's lives? BioGaia - a groundbreaking Swedish BioTech company and world leader in probiotics are now looking for an E-commerce Manager to join their Global Digital team. Don't miss out on this interesting opportunity where you will play a key role in driving the digital agenda with presence in over 100 countries world-wide.

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About the role

BioGaia has defined a long-term strategy and with focus on developing and growing the its D2C channel business and is therefore looking for an E-commerce Manager that can take responsibility for operating and growing that channel the E-commerce channel. In this role, you will identify business opportunities, establish clear goals and KPIs and play an instrumental role in driving BioGaia’s digital transformation on a truly global scale. plan that is well tuned in with the digital channels 


  • Assume overall responsibility for e-commerce in Sweden and United Kingdom (existing e-commerce business)
  • Analyze commercial opportunities and drive e-commerce expansion into new markets
  • Act as the main interface between the Digital Team and other departments within BioGaia, as well as external resources for all e-commerce partners
  • Plan and execute experiments to optimize customer acquisition, conversion, and retention
  • Contribute to the the long-term digital strategy, taking into consideration Biogaia’s current global footprint while thinking one step ahead for digital business opportunities
  • Manage and execute promotional campaigns in line with the brand strategy
  • Define KPIs and create processes for driving growth and continuous learning
  • Establish and lead successful partnerships to drive innovation and growth
  • Stay up to date with digital trends, online consumer behavior and technological advancements within the space of digital commerce


  • 3+ years of hands-on e-commerce experience in retail/consumer goods, preferably from a smaller organization where you’ve had the chance to fully understand what it takes to drive a successful e-commerce business
  • Excellent understanding of how different systems communicate with each other (Ecom platform – WMS – CRM – ERP - PIM) and what resources are needed to be successful
  • You have acted as a project leader for several complex projects that includes both external and internal resources
  • Good understanding for Ecom KPIs and unit economics
  • Good understanding for the customer journey and familiar with acquisition methodologies, conversion and retention – both in theory and practise
  • Excellent skills in English, both written and verbal 
  • Relevant education in e-commerce, marketing or equivalent.

Personal competencies

  • Ability to integrate well with the team as well as other stakeholders and collaborators
  • A self starter: Has demonstrated an ability to make initiatives and see them to the end without supervision
  • Structured with the ability to keep track of and prioritize tasks 
  • Not afraid to be “pushy” in setting requirements with internal or external resources