Product Owner

SAFIRA is one of the largest and fastest growing jewellery DTC-brands in the Nordic regions and is currently expanding to major European markets. Our own production with its base in solid craftsmanship, together with unique purchasing channels allow us to be extremely quick with capturing the latest trends and creating jewellery that our target group is inspired by. Our need-now jewellery always comes in gold and silver. Our core target group is between 20-30 years and to reach this group we primarily invest in influencer marketing and performance marketing. Just like our target group, we need to be fast, global and trend-conscious. By being data-driven we can adapt our offer to appeal to our target group. At SAFIRA, we are a mix of different kinds of brilliant skills that complement each other and as a team we love to make things happen. It’s fun, it’s inspiring and we do it together. The goal is to become the European market leader in contemporary jewellery, to be the most attractive company to partner up with and for employees to work for. Until then, a speedy, challenging and fun journey awaits. Want to join an exciting growth journey? Interested in working in an entrepreneurial fashion company? Love e-commerce? Then you have come to the right place! Hurry to apply if you want to join the journey!


Gustav Lundström

Senior Recruitment Consultant
Rollen har blivit tillsatt och tar inte längre emot ansökningar

As the e-commerce manager / product owner you will represent the customer and combine the knowledge of business and data to create a vision and roadmap to sustain and grow SAFIRA’s technical platform, customer experience and optimisation. In this role you will define the KPIs to measure success, make sure to optimise the customer experience to grow conversion, and execute the vision with your colleagues and SAFIRA’s selected tech providers. You will be a key contact that serves as a bridge between development team, UX/UI and business stakeholders, and support various stages of the platform product development life cycle. You will report to the Head of E-Commerce.

The technical platform was completely revamped in 2021 with a best-of-breed architecture. You will work with Centra, Storyblok. Algolia, Depict, Infobaleen, Cevoid, Crisp, Klaviyo and Business Central among others.

The role includes, but is not limited to:

  • Analyse and track competitors and stay on top of industry and market trends
  • Help define the short and long-term roadmap for the technical platform
  • Be responsible of converting the users when they have arrived at the site, conversion optimization
  • Take advantage of our rich customer data to build a personalised customer experience
  • Gather and document requirements and convert into high-level and detailed feature specifications
  • Articulate detailed user stories, and answer questions as the business and customer representative
  • Create and maintain product backlog and documentation for new features released
  • Work with UX/UI and developers to execute SAFIRA’s vision from conception to launch
  • Conduct user acceptance testing and necessary training
  • Provide timely support regarding system configurations, settings and workflow management and provide training
  • Collaborate and continuously share user insights to relevant lines of business


You have previously been in a similar role and have a proven track record from successfully working with e-commerce. We believe that you have experience and competence within:

  • At least 3 years of experience in a business analysis or e-commerce operations role
  • A global mindset and are used to working towards ambitious goals and set KPIs
  • Strategic and analytical; data- and hypothesis-driven with a strong experience interpreting test results and drawing conclusions
  • Proficient technical knowledge of e-commerce technologies and web development, minimum from a requirement perspective
  • Used to work independently with both strategic and operational tasks
  • Fluent in Swedish and English (other languages are a bonus)

Furthermore you are result oriented, pragmatic and a great team player. We value informality and that you are capable of handling many tasks simultaneously at a high pace. You keep structured in a changing everyday environment. And of course, you are passionate about fashion and e-commerce.

Reasons to work at Safira?

  • One of a kind corporate culture, best in class eNPS
  • Opportunity to make a career in a fast-moving company
  • Freedom to choose where you work from, Stockholm or Köping but near remote also possible
  • Flexible working hours to get your everyday life together


The headquarters is in Köping and the marketing and sales department is located in the centre of Stockholm. Near remote work can be discussed.