Stromma Group / Strömma

CX & CRO Manager

Stromma offers experiences that aim to give every single guest memories for life. These experiences focus on sightseeing tours and activities for tourists, local residents and companies. Stromma has a history dating back to 1809 with a strong tradition of historic and cultural values. Today Stromma operates in 18 destinations, in 6 countries, including Stockholm, Gothenburg, Malmö, Uppsala, Visby, Copenhagen, Aarhus, Helsinki, Oslo, Stavanger, Bergen, Geiranger, Ålesund, Tromsö, Lofoten, Amsterdam, Utrecht and Berlin. To work at Stromma means working in an international company where you meet and work with people from all over the world. We think that a diversity of people is an important factor for a fun and functional work environment. Stromma is focusing their efforts on developing online channels, and in line with that we are now looking for a Customer Experience Manager to join our fantastic Online Sales Team.


Gustav Lundström

Senior Recruitment Consultant
Rollen har blivit tillsatt och tar inte längre emot ansökningar

The Role

Stromma is now looking for a Customer Experience Manager to support our online sales and digital development of and drive online sales. In this role you will be an important part of the next step in Stromma’s digital journey. You will work closely with the rest of the Online Sales team, and with the local markets that Stromma operates in.

This is an exciting opportunity to work proactively with developing the digital customer journey. It will involve coming up with ideas and projects, as well as driving and implementing these initiatives. 

You will report to the Head of Online Sales and will be a part of the Online Sales team working for Stromma Group.

Your responsibilities include:

  • Oversee the digital customer journey on and suggest and implement relevant changes
  • Be responsible for driving conversion through best practice initiatives
  • Collaborate with teams across the business units to ensure the best customer journey to increase sales
  • Continuously follow-up on improvements and the use of tools to implement learnings and optimize execution
  • Think beyond words, and understand how content, visuals, and images can help customers to understand our tours & activities and buy on
  • Contribute to ideation of how to continue to develop, testing and implementation in cooperation with our Digital Development Manager
  • Use relevant data and tools to follow up and analyze the current performance and suggest relevant changes 
  • Work and be part of our central online sales team at Stromma but work in close cooperation with our local staff/teams

Skills & Experience.

  • + 3 years of experience working with E-commerce, with a focus on the Customer Journey and CRO
  • Experience in leading digital projects, as well as workshops to inspire others to work together towards common goals
  • Knowledge of working with digital analysis and relevant tools for heatmaps and A/B-testing
  • Curiosity to keep up with trends within the e-commerce and cx/ux-field
  • Preferably creative, as well as having an eye for images, visuals, and design.
  • Great skills in English, verbal and written
  • Additional language skills are a plus. Especially Swedish, German, French, Danish, Finnish, Norwegian, Dutch, Italian or Spanish
  • Relevant academic education

Who you are:

  • A self-starter, well organized and ready to take on responsibility
  • Brings an outside-in perspective with the consumers’ needs and expectations top of mind
  • Communicative and comfortable with communicating and building networks with internal and external stakeholders from different business areas
  • Creative and curious about new consumer behaviors and associated business opportunities
  • Energetic culture builder that resonates with the Stromma values: reliable, engaged, genuine.
  • Genuine interest for experiences and the tourism industry

Information about the position

  • This is a full-time position in the Stromma Group Online Sales team reporting directly to the Head of Online Sales.
  • Office location: Skeppsholmen, Svensksundsvägen 21, Stockholm, Sweden