About the role
In the role as Performance Marketing Specialist, you will play a crucial part in reaching our goals for the E-commerce business 2024 and onwards. You will mainly be responsible for enhancing and optimizing our Affiliate program to ensure the achievement of our traffic and sales objectives within the channel. Your responsibilities will span across cultivating strong relationships with our Affiliate Marketing partners, managing the program budget, and continuously analyzing affiliate campaigns for sales and conversion performance. This is a broad role not only focusing on one channel, in addition to working with affiliate marketing you will also be spending time setting strategies and optimizing for organic shopping and the way we work with price comparison sites.
In addition, you will provide support in other digital channels within performance marketing, collaborating with our Senior SEM Specialist and our agency for paid social. You will also work closely with the marketing team and the rest of the e-commerce team.
Responsibilities and tasks
- Develop and optimize our Affiliate program to meet traffic and sales goals
- Develop strategies for organic shopping and price comparison sites
- Cultivate and maintain strong relationships with Affiliate Marketing partners and platforms
- Manage the budget for the affiliate program as well as for organic shopping and price comparison sites
- Conduct ongoing analysis of affiliate campaigns to ensure sales and conversion targets are met
- Monitor and maintain optimal margins and cost levels within the affiliate channel, organic shopping and price comparison sites
- Customize and optimize content for the affiliate channel
- Report results to the broader organization
- Ensure promotion of the right products and optimization of product feeds
- Collaborate closely with or SEM specialist and support within other performance marketing channels such as such as Paid Social
- Work closely with marketing and the rest of the e-commerce team to ensure a unified strategy for traffic acquisition.
Who are you?
To succeed in the role as Performance Marketing Specialist we believe you are/have;
- A degree in marketing, e-commerce or related field
- 1-3 years of experience from performance marketing with a proven track record in affiliate marketing
- Strong analytical abilities to assess and optimize affiliate campaigns, interpret data, and make data-driven decisions.
- Preferably having experience of working with organic shopping and price comparison sites
- Good knowledge of Google Analytics
- Capability in managing budgets effectively to ensure cost efficiency and maximize return on investment (ROI).
- Strategic mindset for the development and implementation of effective strategies in affiliate marketing, organic shopping, and price comparison sites.
- A curiosity about industry trends and changes in digital marketing and e-commerce.
We also believe you are/have
- Good communication skills for building and maintaining relationships with affiliate partners and effective collaboration with cross-functional teams.
- Strong self-motivation and ability to work autonomously.
- Proactive approach with an ability to take initiatives.
- Goal-oriented mindset with a passion for achieving targets.
- Entrepreneurial with a willingness to take ownership.
About Björn Borg
Björn Borg is an international brand known for the legendary legacy of one of the greatest athletes in the world as well as for our high quality products. Today, our brand is represented in more than 30 markets and our ambition is to become an even greater sports fashion company.
As part of our team you will be challenge to perform even better. To develop your professional skills as well as getting stronger as an individual. Together we share a strong passion to make a difference. To create products that make our consumers feel active and attractive. That boost their self esteem, make them even stronger – the best version of themselves. That is also what we want all the members of our team to be – their best version. Together we inspire and get inspired. We work hard and have fun together. And we are dedicated to always reach our goal.
