The Role
The Head of E-commerce at our client will be responsible for developing and executing the overall digital strategy to drive growth and profitability across the company's e-commerce platform. This position will oversee all aspects of the e-commerce business, including sales, assortment, brand & marketing, customer experience, and digital performance optimization. The role requires a data-driven leader with a deep understanding of the luxury e-commerce landscape, trends, and consumer behavior, and the ability to maintain the company's high standard of branding and excellence.
Responsibilities:
- Lead the e-commerce strategy to drive revenue growth and profitability
- Define and execute the long-term vision for the clients 's e-commerce presence, ensuring alignment with the brand’s luxury identity and positioning.
- Collaborate with senior management to integrate the e-commerce strategy with the brand's broader marketing, sales, and customer experience strategies.
- Oversee daily e-commerce operations, including inventory management, product listings, order fulfillment, and customer service.
- Ensure optimal performance and customer experience of the e-commerce platform
- Lead and execute digital marketing initiatives across paid media, SEO/SEM, social media, and affiliate marketing to increase brand awareness, traffic, conversion, and customer acquisition.
- Identify opportunities to expand the brand’s online presence internationally, capitalizing on emerging trends and new markets.
- Analyze performance metrics, A/B test strategies, and implement data-driven optimizations to continually improve sales and ROI.
- Ensure a premium, personalized, and seamless customer journey from browsing to checkout, reflecting the luxury brand.
- Develop and refine customer retention strategies, including loyalty programs, exclusive offers, and post-purchase engagement to drive repeat business and brand advocacy.
- Monitor customer feedback and online reviews to continuously enhance the shopping experience.
- Build and manage a high-performing e-commerce team, setting clear objectives and fostering an innovative, collaborative, and results-driven culture.
- Work closely with all stakeholders to ensure alignment on seasonal collections, content, and promotional calendars.
- Stay ahead of digital trends, emerging technologies, and e-commerce platforms to ensure the company remains a leader in the luxury e-commerce space.
- Utilize analytics tools to monitor site traffic, user behavior, conversion rates, and other key performance indicators (KPIs).
Required Qualifications:
- Experience: Minimum of 5 years in e-commerce management, with at least 3 years of experience in senior leadership roles, preferably in luxury fashion, premium or high-end brands.
- Skills:
- Strong understanding of e-commerce platforms (preferably Shopify), digital marketing channels, and online retail best practices.
- Proven track record of driving digital sales growth and leading successful e-commerce transformations.
- Expertise in analytics and performance marketing, with experience using tools such as Google Analytics, and others.
- In-depth knowledge of luxury fashion and premium brand positioning in the e-commerce space.
- Excellent communication, leadership, and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
Desirable:
- Bachelor’s degree in Business, Marketing, Digital Strategy, or related field.
- Strong international market experience and understanding of global luxury consumer behavior.
Personal Attributes:
- Passionate about fashion, luxury retail, and the craftsmanship behind fashion and luxury products.
- Strong analytical mindset with the ability to make data-driven decisions.
- Creative, innovative thinker who is always ahead of trends in the digital landscape.
- A high level of attention to detail and a commitment to maintaining the company's impeccable brand image.
Joining this company means becoming a part of an esteemed luxury brand with a legacy of excellence in craftsmanship and design. The Head of E-commerce will play a pivotal role in driving the future of luxury fashion through the digital realm, contributing to the brand’s continued success and global expansion.
If you are a visionary leader with a passion for luxury e-commerce and a proven ability to drive online sales in a premium brand, we invite you to apply and be part of this exciting future.
