A collaboration between Beyond Retail and TRY Stockholm

When Stronger set out to elevate their customer experience, the mission was clear: reimagine their e-commerce platform, migrate their CRM to Voyado Engage and unify customer data with product discovery through Voyado Elevate.

Beyond Retail and TRY Stockholm joined forces to make this vision a reality - combining cutting-edge creative tech expertise with strategic CRM project management to deliver a launch built for growth, brand storytelling and AI-driven personalisation.

The Challenge

Stronger needed to:

• Launch a brand-new e-commerce site that embodies their bold, high-energy identity.

• Implement a new CRM and product discovery solution that unifies customer data, merchandising, AI-powered recommendations and personalisation - without disrupting ongoing communications.

• Build a future-proof setup for cross-channel personalisation and data-driven growth.

The Approach

Beyond Retail led the Voyado migration, with Senior CRM Project Manager Miona Matar as the central liaison between Stronger, Voyado and TRY Stockholm, ensuring unified strategy and execution across systems and teams.
TRY Stockholm, led by Project Manager Julia Dahlgren, delivered Stronger’s new digital flagship; a high-impact, dynamic e-commerce platform designed for performance, storytelling and experimentation.

At a high level, the joint work included:

• Creating a unified data and customer engagement model in Voyado Engage and Elevate.

• Orchestrating a smooth migration with a focus on email deliverability, IP warm-up and retention of historical engagement insights.

• Connecting CRM, merchandising and AI capabilities to deliver consistent personalisation across channels.

• Establishing an ecosystem for cross-channel orchestration, enabling CRM and on-site experiences to reinforce each other.

The Impact

• Seamless transition to a new CRM and product discovery platform with zero downtime.

• Unified ecosystem where e-commerce and CRM share data, AI capabilities and commercial objectives

• Closer strategic collaboration between website, merchandising, AI and CRM - enabling joined-up campaigns and optimised conversion journeys.

• Future-ready foundation for experimentation, automation and continuous optimisation.

Looking Ahead

With Voyado Engage and Elevate at the core, Stronger is now equipped to deliver hyper-relevant customer experiences - powered by aligned creative, technical and commercial strategies. TRY Stockholm continues to work with Stronger as their tech agency, led by Project Manager Julia Dahlberg, driving ongoing development and optimization. Beyond Retail now supports Stronger with Malin Lundberg Emilsson as Interim CRM Manager, ensuring the platform is fully leveraged to engage customers and drive retention.