Ratsit is one of Sweden's leading providers of personal and business credit information. Through a strategic partnership with Beyond Retail, we have together transformed email marketing into a stable, high-performing channel that drives both customer loyalty and consistent sales.

The challenge

At the start of the partnership, we identified opportunities to further develop Ratsit's email communication by increasing and refining the email sends – moving from manual one-off efforts to a more automated structure and ongoing campaigns. The focus was on creating more cohesive communication throughout the entire customer journey, but also on establishing predictable results. A further goal was to review and streamline the content and form of the emails and optimize the technical conditions for deliverability, in order to maximize reach in customers' inboxes.

Strategy and execution

Together we implemented a three-stage approach to take the channel to the next level:

1. Customer lifecycle automation: We developed and implemented a series of automated flows triggered by customer behavior. By communicating at the right moment in the customer journey, we created a more relevant and personal experience that drives more traffic, more logins, and more purchases than before.
2. Strategic campaign planning: A structured, long-term campaign plan was established. Through a steady flow of optimized campaigns, we have been able to work with continuous A/B testing of messaging, design, and send times to constantly improve results.
3. Optimized deliverability: Through a technical review and ongoing monitoring, we have ensured improved deliverability, which laid the foundation for the sharp increase in reach and engagement.

The results

The work has delivered clear results across all of the primary business KPIs – from traffic volume to conversion and revenue:

• Strong growth in traffic: Through the strategic optimization of the email sends, the total number of sessions increased by 30% over the past 12 months compared to the previous period.
• Increased customer engagement: The streamlining of communication is clearly reflected in the number of value-creating interactions. A year-over-year comparison of the first quarter shows that the number of conversions increased by 12%.
• Strengthened commercial return: The stabilized campaign plan and the new automations have paid off! In April 2026, revenue from the email channel increased by a full 38% compared to the same period the previous year, proving the channel's increased efficiency and maturity.

”We're a small team, so even though email was a channel we knew had potential, it was one we didn't have time to get enough out of.

What has really changed is how we think about the channel – from sporadic one-off efforts to a strategic part of the customer journey. The automation works in the background, while we continuously build, analyze, test, and optimize together with CJ, Torbjörn, and Saga at Beyond Retail.

The results in traffic, conversion, and revenue speak for themselves. Of course it's gratifying that we've significantly increased revenue from the channel, but what I appreciate most is that we now have a system we can rely on. A dependable channel that scales with us.”
— Gustav Kinde, Commercial Director, Ratsit

Ready to take the next step in your CRM journey? We'd be glad to talk further about how you can build automated flows, data-driven campaigns, and an email channel that scales with your growth. Get in touch and we'll explore the possibilities together.