Like many companies in the retail and fashion industry, Filippa K started experiencing a strong need of change due to new customer behavior around 2012. After launching the first versions of their online store through out 2014 and 2015, Beyond Retail started collaboration with Filippa K in 2016. Our scope was to lead the company's online activities and prepare for  international growth while establishing a more digital and data-driven way of working throughout the whole organization.